Paid Media
- Google Ads
- Meta Ads
- Lead generation

I'm Carmen Robbertse. I combine paid media, analytics and creative to build campaigns that perform, without forgetting the people and budgets behind them.
[CARMEN TO CONFIRM: experience] · Google Ads and Meta · [CARMEN TO CONFIRM: sectors]
Performance, creative and the data that ties them together.
A few projects where the numbers moved, and stayed moved.
−38% CPL
38% lower cost-per-lead sustained across three months, flat budget.
View case study →
Open to full-time roles and select freelance projects. I usually reply within a day.
Where I practise it.
A few favourite posts: the same thinking I bring to client accounts, on my own channels.