Digital Marketing Executive

Paid media that
actually pays back.

I'm Carmen Robbertse. I combine paid media, analytics and creative to build campaigns that perform, without forgetting the people and budgets behind them.

[CARMEN TO CONFIRM: experience] · Google Ads and Meta · [CARMEN TO CONFIRM: sectors]

Skills spotlight

What I do best.

Performance, creative and the data that ties them together.

01

Paid Media

  • Google Ads
  • Meta Ads
  • Lead generation
02

Analytics & Measurement

  • GA4
  • Reporting & dashboards
  • Conversion tracking
03

Creative & Testing

  • Ad creative
  • Copywriting
  • Creative testing
04

Content & Organic

  • Content marketing
  • Organic social
  • SEO

Tools I work with

Google Ads Meta Suite LinkedIn Ads GA4 Tag Manager Canva WordPress
Selected work

Campaigns with receipts.

A few projects where the numbers moved, and stayed moved.

Find me online

Where I practise it.

A few favourite posts: the same thinking I bring to client accounts, on my own channels.

Let's connect

Let's make the numbers move.

Open to full-time roles and select freelance projects. I usually reply within a day.