The skills and stack behind the work, the certifications that keep them current, and what people say about working with me.
Carmen rebuilt our account structure from scratch and CPL dropped within the first month. She explains the numbers in plain language, which matters when you're not a marketer yourself.
She's the rare person who's equally sharp on the creative brief and the reporting dashboard. Campaigns launched faster and performed better once she joined.
Clear, proactive communication throughout. Carmen flagged an underperforming channel before we even asked and had a fix live the same week.