Hey, I'm Carmen!
I build paid campaigns that actually pay back, and I care just as much about the people and the budgets behind them.
I'm a digital marketing executive with a foot in two camps: the performance side that lives in spreadsheets and bid strategies, and the creative side that cares how an ad actually lands.
- You want campaigns that earn their budget.
- You want reporting you can actually read.
- And yes, you want results.
My happiest work sits where structure meets story — restructuring an account so the data finally makes sense, then giving the creative room to do its job. I'm looking for a team that wants both.
Creative and analytics aren't separate lanes to me — the numbers tell you which creative is actually working, and the creative decides whether the numbers move at all. I read a dashboard and a mood board with the same attention.
Marketing that respects the budget and the data
and still makes people feel something.
